This course is designed to provide conceptual and practical tools with sessions on:
- the benefits of adopting membership strategies and their building blocks
- how to structure PSO for them to be truly membership-centered
- how to adopt marketing theories and tools for more professional membership management
- how communication and services support membership goals
Lobbying and advocacy for the best possible business environment is the main reason PSO exist. Nevertheless, in today's socio-economic landscape with a very active "civil society", PSO must be more strategic in their approaches towards engaging in policy reform.
What will you learn?
- You will gain a better understanding of "how" business organizations can maximize their chances of success by implementing a well-thought-out lobbying strategy.
- Learn the key steps and elements of developing an effective lobbying strategy.
- Identify key stakeholders and possible allies.
- Prioritize actions in implementing your lobbying strategies. Today more than ever, solid evidence is the key to successful advocacy.
- Evaluate and improve your organization's lobbying strategies
- Case studies and exchange of experiences among participants.
Who should take part in this webinar series?
- Members of the Board of Directors, Advisory Committees or Working Groups of the Business Organizations (national level entities, chambers and sectorial, regional and local associations, and SME representative associations).
- Executive Directors, Managers and other senior officials of Business Organizations.
- Professionals who have assumed new responsibilities in their Business Organization, with interest in acquiring new knowledge that will allow them to have better options for professional development in the field of business associations.
What is the commitment you need to make?
- Live webinars will be run on Monday of each week from 0900 - 1000 UTC+12
- Up to three hours of self-paced readings and exercises will be set each week
- A final assignment must be completed to receive a certificate from ITC and PIPSO
To register your interest in participating, enroll here:
- Teacher: Wade Bromley
This course will deepen participants technical understanding of multi-factor productivity and different types of productivity measures while exploring at the strategic level, the relationship between productivity and key macroeconomic objectives of Government, particularly in the context of COVID19 and building back better. The final week of the course will concentrate on practical approaches and sharing real experiences of business organizations in the areas of data collection, product development and services for members.
Board and secretariat level representatives of Pacific EBMO, both national or sectoral/professional associations with an interest in policy engagement on the topic.
Maximum total course hours will be 15 hours over three consecutive calendarweeks consisting of
- Up to 2 hours of live online sessions each week from 1000 - 1200 UTC+12
- Up to 3 hours of self-paced learning each week
Financial sustainability is the main challenge for the vast majority of PSOs around the world and the COVID-19 pandemic has made this more difficult. Today, modern and more responsive PSO depend less on membership fees and more on the delivery of a variety of relevant services. In this course you will learn the pros and cons of service delivery strategies and revenue building models for PSO, key steps in designing and implementing them, as well as methodologies to evaluate and improve them.
A lesson learned from the COVID-19 pandemic has been that we were not prepared. Are we going to let the next crisis get the best of us? Our next crisis may not be global, but could be local or even organizational. In addition, there is often a negative perception of the private sector be. It is the duty of PSO to work towards changing this. This training will offer practical tools and advice to PSO on crisis and reputation management, as well as key concepts and criteria to carry out effective communication during such crisis periods.